Founded in 2013, Shanghai-based Lilith Games (莉莉丝) is one of China’s top five game publishers by revenue, known for award-winning mobile titles such as AFK Arena and Rise of Kingdoms. With 1,900 employees spread across 180 counties and regions in China, Lilith, like its competitor MiHoYo, is gearing up for a global expansion.
Part of the expansion plan involves more metaverse products. Lilith has devoted a 200-person team to developing its own user-generated content (UGC) platform, similar to Roblox, known as the Da Vinci Project. Last summer, the project launched its first UGC app, known as the “BOOM!PARTY,” available in Google Stores in Southeast Asia.
Lilith has also begun to develop its own metaverse technology stack. In August, Lilith Games participated in a $47 million Series A for Qiyuan World, a leading general artificial intelligence company founded by former Alibaba executives. In May, it also led an $8 million financing round in the cloud gaming technology platform Telekinesis Technology.
As a gaming company, Lilith Games is already close to the metaverse by virtue of its market. It now needs a full AI and cloud gaming technology stack to bring its games to life.