Zazá was born in 2005 in Napoli, Italy, after long R&D in the food industry. Core business is authentic Italian gelato, characterized by a low amount of fat. Authentic Gelato is surprisingly rare to find outside of Italy. London, the most cosmopolitan city in Europe, was selected for the first POS, traditional Italian food in an elegant design with global ambitions. The inspiration behind the name Zazà comes from the famous Italian love song “Dove sta Zazà?” – “Where is Zazà?” written in 1946 by 2 Neapolitan fellow-citizens named Cutolo & Cioffi, among the optimistic spirit that Italy had right after the second world war, during the period that was also known as “miracolo italiano” the Italian miracle. The singer of this emotional song is searching for his girlfriend Zazà while lost in the middle of an overcrowded, local celebration, the ‘festa di San Gennaro’. Gennaro is the famous patron saint of Naples, Italy and is still widely celebrated around the world. After desperately asking those around, much to his delight he eventually finds her. The founders of Zazà translated his longing to find his girlfriend to ice cream and the evident lack of genuine, Italian gelato ice cream and the difficulty in locating it among all these Italian-named non-italian icecream retailers! The founders of Zazà’s involvement in the ice cream industry can be traced back to 1898. It was at this time that the founding family printed packaging for small ice cream manufacturers.