List of top AB Testing Software Companies

A/B testing (also known as bucket testing or split-run testing) is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.
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VWO

A/B Testing and Conversion Optimization Platform


VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. ...

Google Optimize

Optimize shows you which site experiences engage


Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. ...

Crazy Egg

Make your website better. Instantly.


Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ...

Cucumber

Tools & techniques that elevate teams to greatness.


Cucumber's open-source and commercial collaboration tools combine with world-class training and consulting to take your engineering teams' performance to another level....

Picreel

Delightful Popups That Grow Leads & Sales


Picreel helps converts existing website visitors into targeted leads. Our technology tracks exactly where your mouse was, where it is and where it is going. It's like a heatmap where we track your every movement and by analyzing the duration of your overall velocity we can anticipate when you are about to leave the browser plane and right that split second we can trigger an event to stop the visit...

Convert

Optimize your website for more Customer Value


Meet Convert Experiences. It is an easy to use, GDPR and ePrivacy Regulation friendly A/B testing solution.It has a simple one-code installation, advanced developer options to bring the most ambitious hypotheses to life, personalization features for heightened traffic engagement and SmartInsert Protection™ for reduced flickering.   ...

AB Tasty

All-in-one and Expandable Conversion Optimization Platform


Increase your conversion rates in a few minutes with AB Tasty, the all-in-one and expandable conversion optimization platform for fast return on investment. Run A/B/n, split, multivariate & multi-page tests, personalize your marketing messages and engage with your website visitors at the right time. ...

Changeagain

A/B Testing with Full Google Analytics Integration in 1 Click


Changeagain equally divides your website traffic among all the variations and tracks which one works best for you. Integration with Google Analytics gives our service unique opportunity to get insights into Google Analytics data sets. ...

Upsellit

Get more value out of every visitor


UpSellit develops personalized strategies for maximum conversions. With a suite of lead generation, email marketing, sales chat and onsite personalization technologies, UpSellit increases your conversions and profitability.UpSellit is a managed solution that aligns with your brand and customer experience to optimize your online conversion rate.   ...

Adalysis

PPC Recommendations & Tools to Achieve Your Goals Faster!


Adalysis is an automated ad testing platform for AdWords.The platform automatically recognizes when ads are being tested and then runs statistical significance calculations for those tests to determine where you have action to take.The system also recolonizes the effective device of your ads, and splits out the tests based upon the devices where the ads are being displayed. ...

Apptimize

Create the Best Digital Experience Possible


Apptimize is the leading mobile A/B solution. We empower product teams to increase revenue, engagement and retention by iterating faster and smarter. Our mission is to enable product managers to optimize, deploy, and manage the features and UX of their native iOS and Android apps in real-time through instant updates, A/B testing, feature flags, and analytics.  ...

Zoho PageSense

The Complete A/B Testing and Conversion Rate Optimization Platform


The Complete A/B Testing and Conversion Rate Optimization Platform.Goals help you track the key metrics of your website across segments. Use Funnel Analysis to find out which pages on your site cause significant drop-off.Our heatmaps show your visitors' clicking and scrolling patterns, and session recording helps you understand individual visitor behavior. ...

Sitespect

Fearless optimization


SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to th...

WAPT Pro

Test the Performance of Web Applications Under Load


WAPT Pro is a load and performance testing tool that works for any web site from a simple web service to a customized ERP or CRM solution. Mobile web applications, corporate portals and intranet sites implemented with any technologies can be easily tested with WAPT Pro. The test is created in a matter of minutes by recording it in a browser. A few clicks are required to make thousands of virtual ...

Optimizely Web Experimentation

The web is evolving, A/B test and experiment at scale


Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands ch...

Nelio

It’s Time To Revamp Your WordPress.


Nelio A/B Testing is the best conversion platform for WordPress. Test everything and get the most out of your site!...

Appium

Automation for Apps.


Appium is an open-source test automation framework for use with native, hybrid and mobile web apps. It drives iOS, Android, and Windows apps using the WebDriver protocol....

Vanity

Experiment Driven Development.


Vanity is an Experiment Driven Development framework for Rails....

GTM testing

A/B testing with Google Tag Manager.


GTM testing offers a simple and elegant solution to ab testing in Google Tag Manager. And it's free for unlimited tests and pageviews....

SiteGainer

The all-in-one A/B testing & Conversion Optimization platform.


An A/B test is conducted using SiteGainer that evaluates page performance. You need to do 4 things to run an A/B test: Create the "A" and "B" variations. Create variations of your website using our world-leading drag n drop editor, or hard code your changes in Javascript and CSS. Setup the test. Define which visitors should experience the test and which URLs will be included. Track on-pag...

UXtweak

Research tools for improving usability of web sites and web apps.


UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or web-based prototype), and discover usability issues....

ConvertFlow

All-in-one platform for converting website visitors


ConvertFlow is an all-in-one platform for converting website visitors. Launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed. Build and test beautiful, high-converting landing pages at scale. Launch intelligent multi-step popups across your site. Segment your audience with quizzes and surveys. * Nudge people toward the next conversion step ...

NotifyVisitors

Best Marketing Automation Software in India


NotifyVisitors, a Delhi-based fast-growing marketing automation software company in India provide integration with multiple platforms. It is the simplest marketing automation software to send personalized push notifications and messages to customers....

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